With more families eating at home these days, restaurants have found “kids eat free” promotions to be an effective way of getting them back in. With restaurant traffic declining an unbelievable 22 consecutive months, operators are understandably desperate for traffic.
IHOP is the most recent to try the “kids eat free” tactic. They are offering the promotion seven nights a week for the next month. Even the mighty McDonald’s is getting into the picture with free Happy Meal nights at some of the restaurants. Others such as Denny’s, Applebee’s, Eat ‘n Park, Fazoli’s and Lone Star Steakhouse are trying out the concept in the hope of drawing families back in to their restaurants.
Tags: applebee's, denny's, eat 'n park, fazoli's, ihop, kids eat free, lone star steakhouse